Home Care Growth Exchange: Marketing, Operations, and Leadership Strategies for Home Care Success

Home Care Growth Exchange: Marketing, Operations, and Leadership Strategies for Home Care Success

SESSION OVERVIEW

Overcoming the Growth Leak: Aligning Operations, Conversion, and Referrals

Many agency owners believe that a lack of growth is a marketing problem. They spend time, money, and energy trying to fill the top of their funnel, only to find that revenue remains stagnant or referrals feel completely inconsistent. The truth? Marketing doesn’t fail – conversion and operations do.

This comprehensive webinar series is designed specifically for home care agency owners who want to stop leaking opportunities and start maximizing their revenue. Moving beyond generic marketing advice, this series dives deep into the operational bottlenecks, behavioral psychology, and intake systems that quietly dictate whether your business scales or stalls.

By bridging the gap between marketing promises and operational reality, you will learn how to turn existing phone inquiries into loyal clients, diagnose internal barriers to growth, and elevate your reputation from interchangeable to indispensable.

August 19, 2026

9:00 am - 10:00 am PST

Session 1: Inquiry Calls That Convert: Turning Phone Calls into Clients 

Marketing doesn’t fail — conversion does. Learn how inquiry calls are won or lost, and how small changes in process, tone, and confidence can dramatically increase close rates.

Key Objectives

• Identify where inquiry calls commonly break down
• Learn the structure of a high-converting call
• Understand how emotion and trust drive decisions
• Create simple coaching and call-review systems

October 21, 2026

9:00 am - 10:00 am PST

Session 2: Marketing Isn’t the Problem: Fixing the Bottlenecks That Stop Growth

If referrals feel inconsistent or overwhelming, marketing may not be the issue. This session helps owners diagnose operational bottlenecks that quietly block growth — and fix them.

Key Objectives

• Identify bottlenecks across staffing, scheduling, and intake
• Know when to step in and fix systems
• Align marketing promises with operational reality
• Use a bottleneck-assessment checklist quarterly

December 9, 2026

9:00 am - 10:00 am PST

Session 3: From Vendor to Partner: How Referral Sources Decide Who Gets the Call

Referral sources don’t choose agencies based on brochures — they choose based on trust, reliability, and responsiveness. Learn what truly influences referral behavior heading into 2027.

Key Objectives

• Understand how referral sources evaluate agencies
• Learn what builds confidence vs. hesitation
• Improve responsiveness and follow-through
• Position your agency as a problem-solving partner

Speakers 

Debbie Miller 

A successful home care agency owner and operator, Debbie is the founder of Helper Heroes, the premier virtual assistant staffing provider dedicated exclusively to the home care sector, and 52 Weeks Marketing, a company dedicated to equipping home care businesses with powerful marketing systems and operational tools. She has more than 18 years of experience growing and streamlining home care agencies, so Debbie understands the pain points of owners first-hand. Her mission is to help agencies run leaner, faster, and smarter with solutions that truly work.

Jennifer Batista 

Jennifer is a seasoned home care advocate and the Chief Strategic Partnership & Growth Officer at Helper Heroes and the 52 Weeks family of solutions. With more than 15 years of experience in home and community-based services operations and policy, Jennifer understands the complex ecosystem of the industry first-hand. She strives to build high-impact partnerships and collaborations that drive growth, innovation, and operational excellence for home care providers nationwide.

CONTINUING EDUCATION UNITS (CEUs)

Provider approved by the California Board of Registered Nursing (Provider #CEP17394) for three (3.0) contact hours of continuing education. Continuing Education report will be issued to attendees once attendance has been confirmed.